May 20, 2024

Siouxsie Sioux and Iggy Pop collaborate on ‘The Passenger’ for Magnum Ice Cream ad – Out now


Siouxsie Sioux and Iggy Pop bring new version of 'The Passenger' for Magnum ice cream ad

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(Photo via Magnum) Siouxsie Sioux and Iggy Pop have joined forces for a new advertisement for Magnum ice cream. The duo performs a duet of Iggy Pop’s iconic 1977 track, “The Passenger”, specially arranged for Magnum’s “Pleasure Express” campaign.

The arrangement was executed by composer Sarah deCourcy and transforms the classic into an ethereal track, featuring a slower pace on a backdrop of harps and strings. Both Pop and Sioux alternate vocals, building up to a joint performance of the song’s “La la la la” chorus.

Siouxsie Sioux seems to be quite happy with the collaboration, stating, “I love this song, and I’ve always admired Iggy’s voice. It’s truly magical to blend our voices in such an instinctive and spontaneous way.” Iggy Pop reciprocated, referencing Siouxsie and the Banshees’ 1987 cover of “The Passenger”. He says: “Siouxsie’s vocal prowess is truly bird-like. Her previous rendition was already exceptional, and this duet elevates it to something truly unique—like ‘Volare,’ it soars with an orchestral elegance and joyful spirit.”

While the track isn’t available on streaming platforms, fans can check out the “Pleasure Express” campaign through two versions of the advertisement currently available on YouTube. Below we offer you the extended version. In the advertisement itself the “Pleasure Express” campaign introduces Magnum’s new Euphoria and Chill lines (in case you’d be interested), showcased by two women enjoying these new flavors during a luxurious train journey setting.

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Bernard - Side-Line Staff Chief editor
Bernard Van Isacker is the Chief Editor of Side-Line Magazine. With a career spanning more than two decades, Van Isacker has established himself as a respected figure in the darkwave scene.

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