Format: Digital, CD.
Background/Info: Hungarian synth-pop duo Laczó Niki (vocals) – Grag Velvet (music) unleashed their newest opus in 2019. It took them several years to get the job done. I discovered them by the compilation opus
“Plazmapop Selection 2011-2015”, which was a refreshing and fully enjoyable work.
Content: The title of this album, which can be translated as ‘I travel’ is a new ‘happy synth-pop’ creation by this Hungarian formation. Everything sounds sweet and easily accessible. The female vocals have something of a delicate caress while the music sounds like an invitation travelling through imaginary electro-pop fields. This album has something of relief or at least a cure to darker days. One of the main characteristics remains that all the songs have been sung in Hungarian. You’ll also notice one track with male vocals, which also sounds a little bit harder. This is ‘classical’ electro-pop creation featuring a few songs with guitar on top.
+ + + : The Hungarian language injects an exotic touch to the work, but the main aspect you’ll feel when listening to this work is the ‘feel-good’ sensation. This is the kind of music you simply forget your daily stress leaving your troubles behind. I like the space-elements on top of the songs and the 80s retro sound treatments and effects. Plazmabeat remains an ‘alien’ on Advoxya Records, which is a label we all know for their dark-electro and EBM taste… but the fact it here concerns compatriots might have been a serious reason to sign them. Well, Plazmabeat enlarges the sonic horizon of the label.
– – – : It remains a challenge to conquer a wider audience when you’re a synth-pop singing in Hungarian. From a pure product ion point of view, I think there could have been a little less more creative in the sound construction and –treatments. I too often got the feeling to gear preset sounds.
Conclusion: Forget the darker days and welcome Plazmabeat, which sounds like the smell of spring!
Best songs: “Túl Modern”, “Fellobban A Tűz” , “Küzdenem Kell”, “Itt És Most”.