Today, marketing can be quite challenging. You can face big competition and other issues even if you have loads of money to invest. But there is and a bright side; a large budget provides the various marketing options like advertisements or affiliate programs. However, what if you only have limited resources to market your online store? It’s not a problem! Even with low-budget you’re able to achieve success. So, these 9 effective cheap marketing ideas can help you get the best marketing bang for your limited buck.
Choose The Best Idea For Your Business
- Video Marketing
Most of us think that we need to spend a lot of money to create video content. But you can do it even without a professional team or special equipment. Just use your smartphone to record the video. Otherwise, you can buy a better camera and micro. And it will cover all your expenses.
Bright and exciting videos help to get higher conversion rates and click-through rates. Moreover, streamline videos and video platforms like YouTube or Facebook live are still gaining popularity, and based on this data, it for over two-thirds of all internet traffic and is expected to increase to 82% by 2020.
Also, almost half of the users searching for videos related to products and services before buying something. In this way, try to create as many videos as possible. Such a marketing tactic is versatile and available to everyone.
- Strong Call To Action Button
Do not mislead users. Just tell them precisely what you want them to do. This is where a great call to action button lands a helping hand. If it well-written and has the right form, your conversion can increase 22% quarterly!
For example, Zondra Wilson, the owner of Blu Skin Care, created call-to-action buttons to guide visitors to buy and achieved a great success.
Also, another interesting example is Printsome company. These guys create beautiful T-shirt printing all over the UK and Europe. They added two call-to-action buttons on the homepage. So, users can see them at once and make their choice.
- Engaging content
One of the best cheap marketing ideas is creating relevant and engaging content. It’s cost-effective since you can publish and promote it for free.
Also, exciting texts are a great way to improve search engine optimization and provide value for your leads and clients.
You can quickly build trust with your customers, mainly if you write about valuable topics for them. It includes:
- Different lists;
- Collection of tips;
- Industry best practices;
- Frequently asked questions.
- Create Your Page On Instagram
Instagram is one of the best social media channels for small business marketing on a budget. This platform has more than 700 million active users every day.
All you need to do here is to publish the beautiful photo and create an attractive caption to drive engagement.
According to this data, in 2017, the percentage of companies in the United States using Instagram surpassed the rate of businesses using Twitter.
Instagram provides you with great options. You’re able to not only post photos and videos in your profile but also add them to your story and take the massive benefit of Instagram Live.
- Contact influencers in your industry
This approach is an excellent marketing channel for online stores.
The main goal here is to find those who share the same audience as you, and make them talk about your products. Using this approach, you can create a reliable source of information. In this way, you make a good impression on the target audience without spending a lot of money on PPC advertising.
- Right email marketing strategy
Another one of the most effective cheap marketing ideas is to develop email marketing campaigns.
Email marketing is a practical approach to reach and engage new clients, no matter where they live.
The main advantage of it is that it’s cost-effective and provides excellent results. Also, it doesn’t seem necessary to spend a lot of money to send mass emails. This tactic allows using time and budget properly to maximize the results of your marketing.
You need to be strategic about how many emails you send when you send them, and what the content is.
- Don’t forget about the email subscriber list
If you collect email addresses to get an active subscriber list, make sure you use it properly.
Most likely, you will need to pay per subscriber on the platform, but that’s OK.
The subscribers are people who want to hear from you. And most of these users on the list are probably your current clients.
Pay special attention to your weekly or monthly newsletter. Check all details and make sure that you have valuable content that drives sales. You can also send discounts and other promotional emails to your subscribers. 85% of users claim they prefer to receive coupons, discounts, or promotions via email.
- Smart pop-up
Pop-up can help the users to sign up for newsletter or loyalty programs or keep those who are about to exit your site. In case, when clients feel that the price is too high, or they can’t make the final purchasing decision, you can add a promotion pop-up right before they leave the site.
Besides, you can track the exit intention by monitoring the users’ movements on a page. Even if clients didn’t complete the transaction, they will look for your social media pages or sign up for your mailing list.
- Personal loan
In case if you have a meager budget and you can hire any specialist to realize the marketing idea for your business, a personal loan is a perfect opportunity.
Such personal loans help business finances to connect with personal finances, but if you don’t have any business credit history, it can be a more natural route. Also, you need to understand that private loans don’t require business documentation, you’re able to get access to funds sooner than you would with a business loan.
Cheap Marketing Ideas Can Bring A Great Success
Small business marketing on a budget is undoubtedly a challenging task. But, it doesn’t mean that you can’t excel in your market competitors. In this way, you have to invest more time and effort in complementing your promoting campaign. Try to think creatively about each action you take, think over, and analyze the customers’ behaviors. It can be slow, but all in all, you’re able to achieve great success even with a limited source of investment.
Mónica Rodríguez is a writer, art historian, and editor at LendGenius. She specializes in Art History, Art Conservation, History, Literature, Finance, Tech, Wellness, and Travel. In her free time, she’s usually roaming the halls of the museum or the local bookstore surrounded by stacks of books.