July 9, 2024

Promote Your Music Through These Techy-Savvy Ways

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If you have been trying to make it in the entertainment industry, music to be precise, then you know how hard it can get especially since you have no connections yet. But with the tremendous innovations taking place across the internet, you can now rest easy and maximize on the numerous opportunities this presents to you. Yes, the experience might seem daunting in the beginning, but it will get better with time as you explore more ways to let your wild side out of the closet. But how exactly will you achieve this? Let’s take you through some of the top tech-savvy ways you can promote your tunes;

Connect With Music Blogs

When planning onpromoting your music career, you should always aspire to achieve more than merely sharing things with your fans. So in this regard, always try to reach out to new masses and give them a valid reason to want to be part of your fan-base. And one of the best ways to achieve this is through various music blogs. This is because they already have their following in place and most of them, (especially the already established ones) have a great influence on what their followers listen to. So a single mention in their blog posts could earn you tremendous feedback. 

Additionally, entertainment bloggers are always on the lookout for fresh minds in their area of specialty to give them that fresh and unique appeal. So make yourself available by searching them out through the internet and communicating to them about your interest to be featured in their posts. Yes, you will receive a lot of “no’s” and ” “wait’s”, but there will always be a couple of “yeses”. And that alone should be enough motivation.

Maximize On The Use Of Social Media

In this time and age, it’s okay to assume that almost everyone uses various social media platforms. If you are a musician and you don’t even have a Facebook, Twitter or even Instagram account, then it’s the same as signing your ” death sentence”. And that’s the last thing you would want for yourself. However, you might still be an active social media member but not exhaustively using it to promote your music, and that’s unacceptable too. So what next? even if you cannot classify various social media platforms as being direct marketing places, you can gain a lot especially when it comes to word of mouth, conversation starters and visibility trends. How can you expect people to purchase your music if they don’t know anything about you? Social media gives you that chance and you better exploit it. But for better results, ensure to maintain an 80% number of interesting posts, leaving only 20% for promotional stuff. The last thing people want is to always have your ads cluttering their timelines.

Another way to pull this through is by separating your personal account with your brand one. That way, it will be easy for people to follow the “you” they want. But you will still have to work on increasing your following for better visibility. Some upcoming musicians speak of finding this article on Social Media Daily helpful in enlightening them on the process of buying SoundCloud followers for their music. Remember, working with experts will help you save time, achieve fast results and enjoy free support and customized services. 

Promote And Sell Your Tracks On Your Website

Apart from creating a social media page for your music, you should also ensure to come up with a website. This should be the place where you direct your fans to on a daily basis. And therefore, it should always be up-to-date with whatever is currently taking place in your life. Remember, the more people get to visit your site, the more exposure your albums and events receive. This idea is particularly helpful for upcoming musicians with a few updates every now and then. 

Consequently, you can even opt to start with a free-hosted blog to build up your audience before investing in a top-notch site to suit your status. Remember, it doesn’t matter how small you start, what is important is how willing you are to keep pressing forward until you achieve tangible results. And once you do, it would be easy to redirect your followers there.

Take Your Promotion Efforts To Your Email

If you hadn’t thought of Email marketing, then you have been losing out on a lot of exposure. There’s a lot of power and value in that Email list you have been growing for so long. This is because, since most of the email addresses you have, are likely from the people you already know and they know you as well. And so, this would be like reaching out to your already established fan-base. Think of it this way, there is no way someone can sign-up to your email if they don’t want to hear from you, correct? So why would you want to keep them waiting and end-up losing them to your next door competitor?

When you send out those emails, ensure to drive them towards your site or major social media platform, where they can gather more information. And for this, you should include a link. Just make the message as brief as possible because people have other things to do. Don’t forget to include a few pictures and videos.

Form Collaborations With Other Musicians

The internet has made it easy to reach out to people that you could have otherwise never met due to the tedious appointment details. You can now slide into the inbox of your music idol, share your best content and let them decide whether they want you in or out. The best thing about this is that you can reach out to as many of them as possible. It might not be easy, but once you land that collabo, there will be no looking back. You should, however, be selective with your choice of callabo-musicians and stick only with the ones whose fans appreciate your kind of music.


Being successful in your musical career in this digital era requires more than just producing good music. You also have to implement techno-savvy tactics to promote your efforts. And for that, ensure you connect with music blogs, maximize on social media, conduct email marketing and form collaborations with similar musicians. We wish you the best in your journey. It’s your time to shine!

author avatar
Bernard - Side-Line Staff Chief editor
Bernard Van Isacker is the Chief Editor of Side-Line Magazine. With a career spanning more than two decades, Van Isacker has established himself as a respected figure in the darkwave scene.

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