July 9, 2024

A-ha continues to lead the way in electric vehicle adoption now

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a-ha The Movie (Photo: Viggo-Bondi)

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(Photo: Viggo-Bondi) Norway is a global leader in electric vehicle adoption, with more than half a million EVs now driving in its roads. This remarkable journey began in the early 1980s, when a group of environmental activists and the synthpop band A-ha joined forces to demand action on sustainable transport alternatives.

In an unlikely move in 1989, the lead singer of the renowned 1980s band A-ha Morten Harket and Frederic Hauge, the head of the Norwegian environmental group Bellona, embarked on a remarkable road trip. Their vehicle of choice? An electric Fiat Panda, recently imported from Switzerland, symbolizing their commitment to promoting sustainable transportation.

A-ha challenged Oslo’s exorbitant road tolls

Driving through Oslo, they challenged the city’s exorbitant road tolls, opting to park illegally and ignoring the barrage of penalty notices they received. The authorities eventually impounded their car, auctioning it off to cover the accumulated fines. However, the audacious stunt garnered widespread media attention, effectively conveying their message.

As a direct result of their activism, electric vehicles were subsequently granted exemptions from road tolls, just one among a plethora of incentives that have contributed to Norway earning the distinction of boasting the world’s highest per capita electric vehicle ownership. Further incentives included privileges like allowing EVs to use bus lanes, free parking, ferry travel, and zero tax.

Today, Norway is leading the way in the global transition to a sustainable transportation system. The country’s success is a testament to the power of sustainability and unexpected partnerships. A-ha’s collaboration with environmental activists showed that pop culture can be a powerful force for good.

Below is a video relating the whole story.

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Bernard - Side-Line Staff Chief editor
Bernard Van Isacker is the Chief Editor of Side-Line Magazine. With a career spanning more than two decades, Van Isacker has established himself as a respected figure in the darkwave scene.

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