Supercraft – Select & Operate (CD Album – ScentAir Records)

Genre/Influences: Electro-pop.

Background/Info: The Norwegian Supercraft duo is back on track. They previously released two albums: “Things We Do” (2009) on Codeline Records and “Nation 47” (2012) on Wtl Records. “Select & Operate” stands for the ‘return’ of the band, which now joined hands with ScentAir Records.

Content: I have to admit I wasn’t familiar with Supercraft. This album is clearly driven by electro-pop and future-pop influences. The songs are melodic and catchy while still featuring familiar melancholic passages. Some of the leads are pretty dance-like, but it clearly fits with the global approach of this band.

+ + + : “Select & Operate” stands for a mature production. The songs are well-crafted and constructed with alluring sound treatments, carrying leads and danceable rhythms. Songs like “Lighthouse”, “Select & Operate” and the more into future-pop like “Loosing You” are perfect electro-pop songs to party.

– – – : The work is enjoyable, but without real surprises. It sounds like ‘classical’ electro-pop music with some clichés.

Conclusion: I can’t say this is a groundbreaking piece of music, but for sure a good and accomplished album. If you’re into electro/future-pop you gone like it!

Best songs: “Lighthouse”, “Select & Operate”, “Losing You”, “Asleep”.

Rate: (7).

Artist:www.facebook.com/supercraft

Label:www.scent-air.com / www.facebook.com/ScentairRecords

Since you’re here …

… we have a small favour to ask. More people are reading Side-Line Magazine than ever but advertising revenues across the media are falling fast. And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can. So you can see why we need to ask for your help.

Side-Line’s independent journalism takes a lot of time, money and hard work to produce. But we do it because we want to push the artists we like and who are equally fighting to survive.

If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. For as little as 5 US$, you can support Side-Line Magazine – and it only takes a minute. Thank you.

The donations are safely powered by Paypal.