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You might know him as the Prince of Darkness or The Godfather of Metal. We are, of course, talking about former Black Sabbath vocalist Ozzy Osbourne. While you may automatically associate him with heavy metal, an edgy look with lots of makeup, a potty mouth and tons of controversy around him, Ozzy has managed to build a powerful brand and its success is undeniable and continues to live on even today. Here are a few of the most interesting highlights of his brand’s success and the way Ozzy managed to successfully monetize his name over the years.

Solo Music Career And TV Series

Ozzy’s success blew up even more after leaving the pioneer heavy metal band when he began to focus on his solo career as a heavy metal artist. The public loved him even after he left the band that made him famous and his controversial personality kept them wanting for more. So Ozzy gave them more. He is now part of the Hall of Fame as part of the Black Sabbath band and he managed to record no less than eleven solo studio albums. Seven of them received so much praise from the public that they were rewarded with several platinum certifications in the United States.

In the 2000s, the Ozzy brand expanded even more when the artist starred in his own reality show (The Osbournes) together with his wife Sharon Osbourne and their kids Jack and Kelly. The public loved to see Ozzy as a clumsy father not knowing much about how to raise his kids. At the moment, he co-stars with his children Jack and Kelly in a TV series called Ozzy & Jack’s World Detour, and his on-screen success definitely added more to the fame and his brand’s success.

Connection With The Gambling Industry: Casino Ambassador & Branded Slot Game

As of recently, Ozzy became a Brand Ambassador for MetalCasino.com, once again proving his undying love for the metal genre in any shape and form. He apparently loves the casino so much (it is the only casino dedicated exclusively to metal lovers, after all) that he decided to become a part-owner of the company behind it.

However, his collaboration with the world of gambling does not stop here. As reported by the Gamblersbet.com, Ozzy even has a slot machine that carries his name – Ozzy Osbourne. This game slot is developed by popular casino software developer NetEnt. Along with Jimi Hendrix and Guns N’ Roses, he is now part of the select collection of NetEnt slot titles dedicated to rockers.

Bat Doll Release And Online Shop Business

If you do not know the story behind the previously mentioned Ozzy slot symbol eating a bat, you should know the controversial rocker bit the head off a bat almost four decades ago, while on stage during a Black Sabbath concert in Des Moines. To commemorate the event, Ozzy released a surprisingly cute plush bat toy with a removable head. He made the big announcement using his Instagram account, so he is also up-to-date with late generation social media platforms – another reason for his brand’s crazy success.

The rocker knows exactly what he is doing; he is sticking to the things that made him world-famous and stays true to himself and his views. This is what Ozzy fans are all about: his frankness, madness and impulse decisions. Even his instagram announcement was a controversial one. Melancholy is another brand feature that creates positive responses in Ozzy’s public and this is probably best seen in the success of his shop online where you can buy accessories, T-shirts, hats, pins, outerwear, items for kids and personalized plaques.

author avatar
Bernard - Side-Line Staff Chief editor
Bernard Van Isacker is the Chief Editor of Side-Line Magazine. With a career spanning more than two decades, Van Isacker has established himself as a respected figure in the darkwave scene.

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