Ironic Sweden offer double single via Town & Towers Records – Out now

Swedish electronic act, Ironic Sweden, presents a double single release today via the Danish label Town & Towers Records: “Lost Eden” and “Media Whore”.

Here’s what the band says about “About Lost Eden”: “We all want to find that true big love. Sometimes we think we found it, and then all of a sudden it’s gone. It’s only then we understand the importance of the unconditional love we all long for. It is a catchy synthpop song, that might remind you of the British electronic music group, The Beloved, best known for the 90’s singles “Sweet Harmony”, “Time After Time”, “Hello” and “Satellite”.”

And this is what they say about “Media Whore”: “How far are we willing to go to get likes and 15 minutes of fame. And when we finally get it, are we even aware of how long time it will take to recover or do we ever recover. This is a song in the more old fashion Ironic Sweden style. Some might think the song sounds like And One, spiced up with some Soft Cell notes…”

The two new singles were produced by the Melville brothers, more specific Callum Melville, aka Calibeats from the UK.

Dan Ritzen founded Ironic Sweden, later joined by Stefan Kauppila Johansson and Tezz Markström in 2023. They are signed to Town And Towers Records, where they released the album “Evolution”. Dan’s journey in the music industry began in the late 90s when he and Fredrik Hansson formed the band Obscene Inside. After Fredrik’s departure, Dan transitioned into DJing on an amateur basis. In the mid-2000s, he rebranded the project as “Ironic” and released a self-titled EP. In 2010, he changed the name to Ironic Sweden and produced numerous unreleased songs. The debut EP “Player” was released in December 2017 in a very limited edition on both CD and vinyl. Below is the trio’s first album, “Evolution”.

And this is the video for the track “I Believe You”.

Bernard - Side-Line Staff Chief editor

Bernard Van Isacker is the Chief Editor of Side-Line Magazine. With a career spanning more than two decades, Van Isacker has established himself as a respected figure in the darkwave scene.

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