In some respects, smoking was iconic of the music industry. After all, many published images featuring mega hit bands such as The Beatles would frequently show them with a cigarette of some kind in hand. It almost seemed like a staple of the business, a right of passage in order to achieve that slick and trendy marketing persona bands strove for.
Even interviews on mainstream chat shows would frequently show music legends puffing away as they worked their charm. Of course, since then, the popularity of smoking has whittled down, from pub bans to the increased awareness of health concerns caused by partaking.
So then, why are musicians switching from smoking to vaping?
A Better Role Model?
These days, smoking tends to not be trendy, but a health risk instead. Instead of boosting a brand, it can cripple it somewhat if you’re catering to certain demographics. After all, it’s often be argued that music videos themselves have a bad influence on children, as they will often introduce them to the habits of smoking and drinking far too early.
Of course, one could argue that it’s down to the parents to regulate what their children view, but nevertheless the content needs to be curbed somehow. If you’re in a boyband of some kind that performs for a younger audience, chances are smoking will draw some negative press and the ire of concerned parents. All it takes is one paparazzi pick, and musicians with an otherwise ‘squeaky clean’ image can find themselves landed in a controversy soup.
Convenience and Availability
Buying cigarettes is more a daily or weekly chore than an exciting development. This is especially true if you’re just shopping for them alone too. Endless trips to the shops, sometimes in the dark, cold and rain, all for the sake of queuing up at a till to buy something with a package stating that you can die from using the product. It’s not really anyone’s idea of fun…
Put simply, smoking isn’t cool anymore, not in the way they’re bought or linearly used. Today however, most of the vape sales occur online. Obviously, as we all know, the internet is surging in popularity, to the point where people can now shop exclusively online at their leisure. When it comes to vaping, companies like VIP Electronic Cigarettes have a detailed online store not just for the vapes alone, but for the variety of flavours, components and accessories that can come with them too. It’s a richer world for the big and stylish spender; including musicians!
Vaping isn’t a passive affair like smoking and is almost an art form in and of itself. After all, vapers get creative with what they puff out, and they try new flavours, new accessories; it all rejuvenates the experience and keeps it stylish and persistently on trend. Some musicians, depending on their brand, need these things if they want to stay relevant.