Apology Kink releases synth-pop single ‘Let Me Be Your Heartthrob’ – Out now

Apology Kink
Los Angeles-based Apology Kink has unveiled its latest synth-pop single, “Let Me Be Your Heartthrob” via GIVE/TAKE. The b-side is the track “Cult of Your Touch” which is more EBM orientated.
Both tracks are now available on major streaming platforms, and the music video for “Let Me Be Your Heartthrob” can be viewed below.
Apology Kink is the brainchild of Augustus Watkins, known for his work with Bijou Noir, Tulip Tiger, and Deathdance. The project blends vintage synth production with modern hooks, resulting in dark synth-pop. Watkins has collaborated with Garrett Neal (Usonia, Holidae) for the production of “Cult of Your Touch” and “Let Me Be Your Heartthrob”.
In February 2024, Apology Kink debuted with a rendition of Pet Shop Boys’ “West End Girls”.
Chief editor of Side-Line – which basically means I spend my days wading through a relentless flood of press releases from labels, artists, DJs, and zealous correspondents. My job? Strip out the promo nonsense, verify what’s actually real, and decide which stories make the cut and which get tossed into the digital void. Outside the news filter bubble, I’m all in for quality sushi and helping raise funds for Ukraine’s ongoing fight against the modern-day axis of evil.
Since you’re here …
… we have a small favour to ask. More people are reading Side-Line Magazine than ever but advertising revenues across the media are falling fast. Unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can - and we refuse to add annoying advertising. So you can see why we need to ask for your help.
Side-Line’s independent journalism takes a lot of time, money and hard work to produce. But we do it because we want to push the artists we like and who are equally fighting to survive.
If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. For as little as 5 US$, you can support Side-Line Magazine – and it only takes a minute. Thank you.
The donations are safely powered by Paypal.