DragonForce Highlight the Power of Cross-Media Collaboration in the Modern Entertainment Industry
DragonForce
When DragonForce first came about as DragonHeart in 1999, the entertainment landscape looked vastly different. The various offshoots of leisure were separate, with people going to buy CDs if they wanted to listen to music and DVDs if they desired films or television. The games market was also cut off from the others, with standalone releases for consoles or PCs.
Now, the modern entertainment industry is all about integration. Online platforms make crossovers easier than ever, and some bands have realized that they need to tap into this. DragonForce has tapped into the gaming market to reach a wider audience and could inspire other acts to do the same.
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UK Metal Band Partners With Brawl Stars
DragonForce may not be the best known band to have come out of the UK, but the power metal act does have a cult following. The London-based rockers are best known for their rip-roaring guitar solos and fantastical themes, and their style fits well with the high octane world of gaming. It makes complete sense, therefore, for them to crossover and collaborate with a popular mobile offering to help more people discover their music.
In a bold crossover move that has rarely been seen in the music industry, DragonForce partnered with the Supercell mobile title, Brawl Stars. The band released A Draco Tale, which was an exclusive title that coincided with the debut of a new character in the game. That character, Draco, drew a lot of inspiration from the style and look of the band members of DragonForce.
How Else Can Bands of Today Branch Out?
The world of mobile gaming could be an untapped goldmine for bands, and DragonForce may have discovered a successful way of marketing to different demographics in the digital age. There are various other titles that would lend themselves well to crossovers with music acts, and other bands should try to follow in DragonForce’s footsteps to see if they can forge their own partnerships.
The online casino market is another fertile sector that could give bands an opportunity to reach out to new listeners. There are various jackpot casino games based on popular franchises, such as Terminator and Tomb Raider, suggesting that it could be a great way for bands to boost their brands as well. With millions of players enjoying slots all over the world, this is could be a prime marketing technique.
What Can Other Bands Learn From DragonForce?
For bands to exist over several decades, it’s imperative that they continue to evolve alongside changes in society. DragonForce have managed to maintain a fanbase and attract new listeners in four different decades because they’ve moved with the times.
Bands that want to survive for just as long need to ensure that they are always keeping up with new trends. As fresh technology emerges, they should look for ways to take advantage of it.
The rich ecosystem of the modern entertainment industry encourages cross-platform promotion, which is something that has worked so well for movies and television series. DragonForce have realized that bands need to do the same and boost their brand on as many different offshoots of entertainment as possible.
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