Kraftwerk & early Depeche Mode fans, here’s the new Metroland video: ‘Cube (Small)’ – watch it here
The Belgian electronic act Metroland is back with a new single and video. The “Cube” single (counting 5 tracks) was released last week via Bandcamp and has in the meantime also hit iTunes, Spotify and other platforms.
The video for “Cube (Small)” was directed by Passenger N who had this to say about the way the video took shape: “I liked the idea for the look of the video but but I was unsatisfied by the original concept (Mr Cube wanders around, finding circles, triangles and other shapes everywhere to much his dismay).
Even my more abstract work have some sort of narrative structure and that’s something very important to me. So in the editing room, I thought a lot about how I could tell a story with what we shot. It was a lot harder than usual because of the structure of the track itself : apart from the intro, there’s not much of a structure.
I had the idea to base the narration on the recurrent letter-based animation, hinting of what’s going on with the letters. 4 letters to convey a story is largely enough for me.
Then, after countless hours of creating the golden / black & white visual aspect, there you have it : the story tells us about how it’s useless to look around everywhere, all you have to do is to think about who you are and you’ll find people like you that will help you to be yourself. i.e. Mr Cube leaves his reassuring world (“CUBE” reading both ways), he is unsettled (“CUBE” but then the letters scramble without meaning), the letters tell him to be himself (“BE U”) and other Cube People start to appear (“U C ?”), this way, Mr Cube can be fine (“U B” + the image of the thumb up). On his way home, he takes pictures of himself and has become himself again (“CUBE”).”
Since you’re here …
… we have a small favour to ask. More people are reading Side-Line Magazine than ever but advertising revenues across the media are falling fast. Unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can - and we refuse to add annoying advertising. So you can see why we need to ask for your help.
Side-Line’s independent journalism takes a lot of time, money and hard work to produce. But we do it because we want to push the artists we like and who are equally fighting to survive.
If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. For as little as 5 US$, you can support Side-Line Magazine – and it only takes a minute. Thank you.
The donations are safely powered by Paypal.