Facebook to kill page reach almost completely, expect a huge drop once Explore Feed goes live worldwide

If you thought that the reach of your Facebook page was low, expect even worse…

Facebook keeps on screwing artists & labels with'new' video piracy tool

If you thought that the reach of your Facebook page was low, expect even worse in the near future as Facebook is testing (and will be rolling out globally sooner or later) a brand new feed which will again drastically drop the reach that (band)pages will have. The first victims are the Facebook pages in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia which have now seen a huge decrease in organic traffic (and it was already heavily decimated due to previous updates).

The new feed which was implemented last Thursday in the aforementioned countries sees the arrival on the desktop version of what Facebook calls the Explore Feed. With the introduction of Explore Feed in these countries Facebook no longer shows posts from pages on the default newsfeed but in a seperate feed. The default newsfeed is strictly reserved for friends’ posts and sponsored ads.

As a result Facebook interactions (likes, comments, shares) and reach have sunk drastically with almost 75%.

In order to reach the Explore Feed, users in those countries have to navigate to the Explore feed for content from pages they’ve liked. If pages want their posts to show up in the standard feed admins of such pages have to pay. What’s making things even worse is that the Explore Feed also aims to serve content from pages you don’t follow ‘but might be interested in’. More clutter and unwanted posts that is.

Here’s a tweet by Slovakian journalist Filip Struhárik showing the dramatic results of the new implementation.

Facebook’s Head of News Feed, Adam Mosseri, said that the company has no immediate plans to implement the feature globally… “currently”. We all know what that means, they will definitely roll this test (or another reach killer – very likely) out globally in the future in order to increase the revenue for the social media behemoth.

What does this mean for bands? Basically it shows again that you should own your own property (website) and that you should continue to invest in data (emails) in order to reach your fans, because Facebook won’t care at all.



Since you’re here …

… we have a small favour to ask. More people are reading Side-Line Magazine than ever but advertising revenues across the media are falling fast. And unlike many news organisations, we haven’t put up a paywall – we want to keep our journalism as open as we can. So you can see why we need to ask for your help.

Side-Line’s independent journalism takes a lot of time, money and hard work to produce. But we do it because we want to push the artists we like and who are equally fighting to survive.

If everyone who reads our reporting, who likes it, helps fund it, our future would be much more secure. For as little as 5 US$, you can support Side-Line Magazine – and it only takes a minute. Thank you.

The donations are safely powered by Paypal.

Select a Donation Option (USD)

Enter Donation Amount (USD)

Alternatively you can also donate using Cryptocurrency if you want to donate just once.

  • Bitcoin
  • Ethereum
  • Tether
Scan to Donate Bitcoin to 3J5Y7wgsZYFciSdagE14vaxyDQXx7Cn97b

Donate Bitcoin to this address

Scan the QR code or copy the address below into your wallet to send some Bitcoin

Scan to Donate Ethereum to 0x65278F4b39184BC97FAf225209C786C4A0B451ed

Donate Ethereum to this address

Scan the QR code or copy the address below into your wallet to send some Ethereum

Scan to Donate Tether to 0x5e2aCAa3B527b9adc11Dc2c6759D2938a6fBf17D

Donate Tether to this address

Scan the QR code or copy the address below into your wallet to send some Tether