January 3, 2026

5 Mistakes That Are Stopping Brands From Getting Instagram Likes

5 Mistakes That Are Stopping Brands From Getting Instagram Likes
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(Photo by Prateek Katyal) Trying to get some likes on Instagram? Well, it’s not as simple as adding a photo and waiting for a week. Likes are important as they indicate social presence and build trust among viewers. At times, it can even help gain new followers.

​However, many new creators initially face low interaction and no likes. They opt for buying Instagram likes to achieve an initial boost. In many cases, it is not the algorithm at fault. It is the little things that prevent a brand from getting likes, and they don’t even notice them.

​So, let’s not worry any further. Here are the top 5 mistakes new creators make that prevent them from getting Instagram likes.

1. Sharing Content Without Knowing the Audience

Many creators share random thoughts about what they like about their brand. This results in fewer likes and engagement. That’s where many fail. Research about your followers. Know what they want and post accordingly. See what kind of posts they are interacting with the most through the analytics section. Check active hours, age group, and location from Instagram Insights. When brands make posts according to what the audience demands, likes will flow automatically.

2. Ignoring Content Quality and Consistency

Uploading poor-quality photos and inconsistency make it more difficult to get likes. People interact with posts that feature good graphics and catchy captions. The more attractive the posts, the greater the chance of receiving thousands of likes. Remaining consistent with your post is the next step. Make a simple posting schedule and stick with it. A few good posts in a week go a long way rather than posting poor-quality stuff every day.

3. Seeking to Grow Without a Clear Strategy

Some creators seek short-term solutions, such as bots or random strategies that often last only a month. Instead, consult authentic sources and employ effective strategies to stay ahead of your competitors. Creators can buy Instagram likes from authentic sources to establish a strong initial presence. With regular posting, you can even convert them into your customers. A good content strategy, combined with consistent posting, is what businesses need for long-term growth.

4. Not using Instagram Engagement Features

Most creators simply upload photos and forget about them. You need to utilize engagement features effectively to boost your visibility. Try using interactive stickers such as polls or questions on Stories and Reels to see what works best. It keeps the audience engaged and drives interactions. They also indicate the algorithm for engagement, which raises the chances of earning more likes. Try various strategies to reach a wider audience, rather than the same audience pool.

5. Focusing only on Likes and Not Building Community

Working harder only for likes can hinder the brand’s personal development. A genuine post-engagement is what helps with long-term growth. Respond to comments, make suggestions in the captions, and motivate the followers to join the discussion. Once the followers feel they are a part of your community, they start interacting more naturally. And with that, likes automatically begin following.

Conclusion

It is not the Instagram algorithm that’s stopping businesses from getting more likes. In many cases, it is the small mistakes that they make. For instance, not being consistent with posts and uploading poor-quality images. When creators take good care of these mistakes and avoid repeating them, they start to receive more likes. After that, every like they receive comes from genuine interaction, not by chance.

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