iTunes to launch in Russia? - you'll know tomorrowPosted on 03/12/12
(Picture by cultofmac.com) - The massive Russian market is getting closer to being unlocked for the scene labels as well now since iTunes will finally launch in Russia. The announcement is rumoured to be made during an event taking place in Moscow tomorrow. The event was originally planned for October of this year, and then delayed to November, and now December. It's not sure though that iTunes will be arriving tomorrow in Russia or if it's just an event to announce the imminent launch. Or just something completely different.
Tracks in the Russian iTunes store would be sold at the equivalent of $0.35 to $0.65, respecting the lower local purchase power.
With 53 million internet users Russia is a huge market. However, the market is also known for not caring about intellectual property and it's not a coincidence that Russia is named as one of the worst offenders when it comes to illegal, unauthorized content. New services like Yandex' streaming music service can make it a viable market afterall.
Time will tell.
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Posted by B. Van Isacker
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