Electronic music has a way of touching people and bringing them together. A live show hosted by a DJ is always filled with energy. The crowd of fans are happy, dancing, and enjoying the music. However, the Coronavirus pandemic has changed how performers reach their electronic music fans. Since there is a temporary hold on stages and live audiences, here are 5 ways you can connect with electronic music fans during Covid-19.
1. Live Stream a Performance
Clubs and other venues may be closed or attendance limited to only a few but you can still have a concert. Live streaming platforms have seen significant growth over the last few months. These platforms can also give you a live audience to perform for. There are a few things to check before you throw your electronic music up for fans.
Along with making sure you have the bandwidth, speakers, microphones, and other necessary equipment, it’s also important to promote the live stream. Your social media accounts are great resources and you can encourage your friends and followers to share your performance announcement.
2. Play Your Music on All Platforms
There are plenty of platforms you can take advantage of to get your music out and connect with fans. Facebook allows users to post videos. There are also YouTube channels you can take advantage of. Vimeo is another social media outlet, along with IGTV.
Some platforms are free, while others come with fees. There are also advantages and downsides to every platform. The goal is for your music to reach as broad an audience as possible. You may have to tailor your videos and live feeds for each platform, but the benefit of connecting with fans is with it.
3. Sell Merchandise
For some, it’s a new idea to sell their merchandise. Not everyone has merch to sell but it’s not hard to get started. If you were already promoting discs, t-shirts, and other paraphernalia, you need to promote your online market. Having t-shirts printed, along with stickers, and posters are surprisingly inexpensive. If you have the equipment you can even record discs to sell online.
4. Join a Live Music Festival
Musical festivals are still going on, only now they’re live streaming. Electronic music festivals are also finding homes in surprising new places. One is the Rave Family Block Fest is planned to take place inside the world-famous Minecraft video game. How it works is simple. DJs record their performances in front of a green screen with effects added in later. Some performances are also live-streamed at this and similar festivals. The audience may not be there in person, but the energy is often the same.
5. Ticketed Live Stream Electronic Music Concerts
Festivals, solo live streams, and merchandise often aren’t enough for electronic musicians to make ends meet. One option that’s gaining in popularity with musicians and fans are live-streamed music events. The event works the same way as a concert. Fans purchase tickets and receive a passcode to access the event. Not only does it help musicians and fans connect, but it also helps to bring a little normalcy back.
The Coronavirus has had a devastating effect on the electronic music industry but there are ways you can continue to connect with fans. Take advantage of social media and live streaming platforms, and see if there’s a festival you can participate in. When you’re ready, sell tickets and give your fans a live online concert.
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