Out now via the Danish label Town & Towers Records is the new single from Ironic Sweden, “Media Whore”. The single features two club remixes of the title track by the Melville brothers, Callum and Luke, aka Calibeats from the UK.

Check out the video below.

You can find the full single on Spotify and other streaming services.

About Ironic Sweden

Dan began his music journey in the late ’90s with Fredrik Hansson, forming a short-lived project called Obscene Inside. It was more playful than serious – no full tracks, no gigs, just music fragments created with an Atari 1040ST and a Yamaha CS1X. After a year, Fredrik left and Dan continued solo, DJing at small events.

In the mid-2000s, Dan renamed the project Ironic, releasing a self-titled EP in an extremely limited edition. By 2010, the name changed again to Ironic Sweden. He kept producing tracks over the years, though most remained unreleased – until the debut EP “Player” finally dropped in December 2017 on CD and vinyl, again in limited numbers.

Note that Dan has a unique approach to music production. He often records both music and vocals in a caravan, using Logic Pro X. His instruments range from synths and drum pads to scrap metal – and even animal bones.

In mid-2023, Ironic Sweden evolved into a trio with the addition of vocalists Stefan Kauppila Johansson and Tezz Markström.

Bernard - Side-Line Staff

Chief editor of Side-Line – which basically means I spend my days wading through a relentless flood of press releases from labels, artists, DJs, and zealous correspondents. My job? Strip out the promo nonsense, verify what’s actually real, and decide which stories make the cut and which get tossed into the digital void. Outside the news filter bubble, I’m all in for quality sushi and helping raise funds for Ukraine’s ongoing fight against the modern-day axis of evil. Besides music I’m also an SEO and AI content flow specialist and have an interest in everything finance from stocks to crypto. There is music in everything!

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Swedish electronic act, Ironic Sweden, presents a double single release today via the Danish label Town & Towers Records: “Lost Eden” and “Media Whore”.

Here’s what the band says about “About Lost Eden”: “We all want to find that true big love. Sometimes we think we found it, and then all of a sudden it’s gone. It’s only then we understand the importance of the unconditional love we all long for. It is a catchy synthpop song, that might remind you of the British electronic music group, The Beloved, best known for the 90’s singles “Sweet Harmony”, “Time After Time”, “Hello” and “Satellite”.”

And this is what they say about “Media Whore”: “How far are we willing to go to get likes and 15 minutes of fame. And when we finally get it, are we even aware of how long time it will take to recover or do we ever recover. This is a song in the more old fashion Ironic Sweden style. Some might think the song sounds like And One, spiced up with some Soft Cell notes…”

The two new singles were produced by the Melville brothers, more specific Callum Melville, aka Calibeats from the UK.

Dan Ritzen founded Ironic Sweden, later joined by Stefan Kauppila Johansson and Tezz Markström in 2023. They are signed to Town And Towers Records, where they released the album “Evolution”. Dan’s journey in the music industry began in the late 90s when he and Fredrik Hansson formed the band Obscene Inside. After Fredrik’s departure, Dan transitioned into DJing on an amateur basis. In the mid-2000s, he rebranded the project as “Ironic” and released a self-titled EP. In 2010, he changed the name to Ironic Sweden and produced numerous unreleased songs. The debut EP “Player” was released in December 2017 in a very limited edition on both CD and vinyl. Below is the trio’s first album, “Evolution”.

And this is the video for the track “I Believe You”.

Bernard - Side-Line Staff

Chief editor of Side-Line – which basically means I spend my days wading through a relentless flood of press releases from labels, artists, DJs, and zealous correspondents. My job? Strip out the promo nonsense, verify what’s actually real, and decide which stories make the cut and which get tossed into the digital void. Outside the news filter bubble, I’m all in for quality sushi and helping raise funds for Ukraine’s ongoing fight against the modern-day axis of evil. Besides music I’m also an SEO and AI content flow specialist and have an interest in everything finance from stocks to crypto. There is music in everything!

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