Digital strategy consultant Sharon O’Dea has had a rather ‘record-breaking’ experience with the Royal Mail. When she came home from work on May 11th, yesterday that is, she noticed that the Royal Mail postman had been through quite some effort to get her parcel through the letterbox. Her parcel, a vinyl record (which one is still unclear), was folded in half!

After she tweeted about it, the rather funny story quickly got the media interested. Soon Metro journalist Alison Lynch jumped on the story and got O’Dea on the phone: “It’s actually a record my husband ordered. It was on the doormat when I got home last night. He’s something of a vinyl junkie so he was livid when I told him. It had fragile tape all over it AND the name and logo of the sender, a record shop, on the front. (…) I’m often amazed by what the postman manages to squeeze through our quite small letterbox – on one occasion a Boden parcel containing three jumpers – but this was just ridiculous as it was very obviously a record.”

Truth to be told, the social media people at Royal Mail did respond the next morning and are in the process of finding a solution. In the meantime O’Dea slashed another parcel service, Yodel by tweeting out: “@RoyalMail if I wanted my stuff smashed up by idiots I’d have used Yodel.” To which a Yodel social media rep. replied: “@sharonodea Hi Sharon, could I be of any assistance with a past parcel with us? I’d like to look into this. Thanks, Hailey”. Funny times on Twitter indeed.

Here’s how the story developed on Twitter:

https://twitter.com/sharonodea/status/730462090306146304

https://twitter.com/daveGildedALM/status/730788386294927360

https://twitter.com/nicolajoakley/status/730768269083312128

https://twitter.com/Aliaboutfashion/status/730711324938899460

https://twitter.com/RoyalMail/status/730773734223663104

https://twitter.com/tarasyoung/status/730796399952945152

https://twitter.com/sharonodea/status/730462885881774080

https://twitter.com/YodelRecruit/status/730468912895303682

Bernard - Side-Line Staff

Chief editor of Side-Line – which basically means I spend my days wading through a relentless flood of press releases from labels, artists, DJs, and zealous correspondents. My job? Strip out the promo nonsense, verify what’s actually real, and decide which stories make the cut and which get tossed into the digital void. Outside the news filter bubble, I’m all in for quality sushi and helping raise funds for Ukraine’s ongoing fight against the modern-day axis of evil. Besides music I’m also an SEO and AI content flow specialist and have an interest in everything finance from stocks to crypto. There is music in everything!

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