Changing a site's color and its impact...
|Tweet||02 Nov, 2006||Share|
As you may have noticed, the Side-Line website has completely changed color and lay-out. It does not look very goth does it? Well it never was intended to look goth anyhow. Since the layout change caused some mayhem on forums, not in the least on our very own Side-Line forum, I decided to explain the reason for using the colour scheme and the general idea behind its use.
First this, Side-Line an sich never was and never will be a pure Goth website. As a magazine we have always decided not to pigeonhole our attention to gothic music alone and therefore stretched out to other related music styles from synthpop, industrial, dark electro, gothic metal, noise over experimental to even techno music. It makes that the site itself is not at all limited to just this small section of the indie music called goths.
This mix of styles has proven to be very popular with a very varied breed of visitors hopping by to read news on artists active in the above mentioned music scenes. This varied readership implies that the online environment has to be accessible for everyone. A black website with a whitish font therefore is the last thing one should do (aside from the fact it hurts the eyes due to its unnatural nature - a background is supposed to reflect not the characters used) in order to please a larger crowd.
Over the years Side-Line has had virtually every colour, from the obvious black, white and grey in the very beginning to an army green in the 2003 version. The color change also went hand in hand with an enlarged readership, not that the colors did that job, far from it. But the colors were always there not to shock the readers who were just passing by even when as such they were never considered scene fans (Evanescence for example pleases more than just gothic metal fans). Also for this new change we had this in the back of our mind.
For this change - less drastic from our point of view than some seem to think - the editorial staff decided to see what colours scheme reflected the vibes of Side-Line the best. This resulted in a list of terms, from 'vivid' to 'explicit', from 'open' to 'indie' and so on. The whole list of terms was then linked with a color scheme in which we could all find ourselves back.
The result is a threesome of colors which are being repeated throughout the site.
Will it scare goths away ? I sure hope it won't and I am pretty sure it won't. Because for those that have been in the dungeons for a while, the scene is getting more and more coloured: fluo hair extensions, fluo shoes, fluo T-shirts, fluo bags and so on and so on. Add to this that CD covers are getting more and more colorful and you can only decide that black only is over and out as far as the complete 'dark' scene is considered.
Now that I have explained the reasons for using these joyful colors let me ask you a question: what reigns, content or colors ? If the latter is your answer than I am afraid you should check out another site. If you picked the first answer than welcome into the wonderful and colorful world called Side-Line ! Because... Content is King !
So what is the general impact then of colors you might ask ? For me it only plays a role in one thing: create an ambient in which no one feels excluded or discriminated and which powers discussion. Seeing the enormous amount of posts the past few hours, I am already convinced it succeeded in reaching that aspect.
Related to this post, feel free to read what Mark Boulton recently posted in his blog about the use of colors in a site.
Get your CDs at the following eBay sites:
|eBay USA||eBay België/Belgique|
|eBay UK||eBay France|
|eBay DE||eBay Nederland|
|eBay Canada||eBay Australia|
Posted by: anihilus on Nov 09, 06 | 2:09 am
At first I was surprised with the change, although I'm not a gothic purist you know industrial/EBM etc always like this kind of dark and fetish look. I guess some people wouldn't complain about this neutral look, but anyway appearance is not the most important thing.
Posted by: Side-Line on Nov 11, 06 | 10:36 pm
Next time we will turn it in flashy pink, promised :)
Posted by: JonCyn90 on Nov 15, 06 | 5:42 am
Although we totally agree with the premise behind the site color change (i.e. - diversity rules!), we personally really (really, really) don't care for these three particular colors (OK, OK - so the red works...). Yes, alot of the 'scene' these days includes bright colors, which is totally cool, but we must say that we have seen little of the yellow to orange curve of the color spectrum. Any chance you could do some experimenting with other brights and maybe get some member feedback on what they like the best? (Don't take this the wrong way - your site is still The BEST indie news site ever..!)
Posted by: djemptyx on Nov 19, 06 | 5:25 pm
I strongly agree with JonCyn90's take, although I agree with a reevaluation of the site, I believe the chosen colour set to be obnoxious. Over and over again Side-Line mentions "goth" this and "goth" that in the original post. To me, black and neutral have nothing to do with "goth". When I think "goth" I think shades of purple mixed with grays etc. They are just CLEAN colour sets. Regardless, there are thousands of combinations that could have been used in the primary colour set alone. That said, I do not disagree with the chosen colours, only the final combination of these colors. The red works. The orange works (i personally like its inclusion the best). The yellow works. Red, Orange and Yellow together used throughout the website do not work on my eyes. It makes the portal page a displeasure to read, no matter if it is loaded with "content" or not. Yes "content is king" but lets not forget our queen and court in the trenches, layout, navigation and yes colour. Another point I would like to bring forward, you say that you do not wish to cater to the eyes of the "goth" crowd, which I think, without mention, you are actually refering to the "dark music scene" crowd. Since dark music scenesters make up an obvious overwhelming majority of subscriptions do you not think it is unfair to slap them in the face with these assumed non-goth colours (just going on what you claim are goth colours, which is also speculation)? I think if the colours had been less obnoxious in tone (strength) difference (and less primary) then they may have worked and sparked a better reaction from the community.
Posted by: firstname.lastname@example.org on Apr 23, 12 | 1:09 am
their clothes on a variety of blogs . cheapest prom dresses Sites like Street Peeper are making the shift to "real woman modeling" more hip and acceptable. So hip, in fact, that it's already happening . Lycra used 20 real women to model their swim suits at the 2007 Miami Swim Fashion Week. And with the success of show's like Ugly Betty and Carson
Posted by: email@example.com on Jun 24, 12 | 8:23 am
<p>architectural block, replica patek philippe watches . which can specify the advertisement for your mailing list and a link to the mini site of mailing. Today many people lose the regular job and then start internet business evening cocktail dresses evening cocktail dresses . . But, as any type of business, Internet business also requires marketing and client base red bottoms . One of the widespread ways is email lists. So before you start, you should know what email list marketing is and how to make money with it. Check out this email list marketing site where there is much helpful info on building mailing list subject. Today we are living in the world where information makes life easier red bottom shoes . . That is why if you are properly armed with the info in your topic you can rest assured that you will always find the way out from any bad situation. So, please make sure to visit this web site on a regular basis or an ideal solution for you subscribe to its RSS. bridal stores . In such </p>
Posted by: yoyoyo on Oct 11, 12 | 12:45 pm
The following day, Armstrong Coach Factory Outlet extended his overall lead with a swift ascent of the unforgiving and seemingly unending route up Mont Ventoux.At Louis Vuitton Belts a race in Spain that same year, Armstrong told a teammate that he had taken testosterone, a banned substance Coach Factory Outlet he called “oil.” The teammate warned Armstrong that drug-testing officials were at the team hotel, prompting Gucci Belts Armstrong to drop out of the race to avoid being caught.In 2002, Armstrong summoned a teammate to his apartment in Coach Factory Outlet Girona, Spain. He told his teammate that if he wanted to continue riding for the team he would have to follow the Coach Factory Outlet doping program outlined by Armstrong’s doctor, a known proponent of doping.During all that time, Armstrong Coach Factory Online was a hero on two wheels, a cancer survivor who was making his mark as perhaps the most dominant Coach Outlet Online cyclist in history. But the evidence put forth by the antidoping agency drew a picture of Armstrong as an infamous Coach Outlet Online cheat, a defiant liar and a bully who pushed others to cheat with him so he could succeed, or be vanquished. When Coach Online Outlet Armstrong decided in August not to contest the agency’s charges that he doped, administered doping products Coach Factory Outlet Online and encouraged doping on his Tour-winning teams, he agreed to forgo an arbitration hearing at which Coach Outlet Online the evidence against him would have been aired, possibly publicly. But that evidence, which the antidoping Coach Factory Online agency called overwhelming and proof of the most sophisticated sports doping program in history, came Coach Factory Outlet out anyway.
Posted by: yoyoyo on Oct 15, 12 | 1:57 pm
nAlthough the numbers of reverse mortgages have declined in recent years, Coach Outletthe rate of default is at a record high — roughly 9.4 percent of loans, according to the consumer protection bureau, Coach Outletup from around 2 percent a decade earlier. And borrowers are putting their nest eggs at risk by increasingly taking out the loans at younger ages and in lump sums, Coach Outletfederal data and a recent bureau report show.Peter H. Bell, president and chief executive of the National Reverse Mortgage Lenders Association, a trade group, said that he met with officials from the Department of Housing and Urban Development to begin hashing out a way for lenders to adopt a uniform standard to determine whether seniors can afford to take on the loans.Used correctly,Coach Outlet reverse mortgages can be a valuable tool for seniors to stay in their homes and gain access to money needed for retirement.Coach Outlet Online The loan doesn’t have to be repaid until the homeowner moves out or dies, but borrowers still have to pay property taxes, maintenance and insurance.Reverse mortgage lenders and brokers note that the loans are highly regulated and require potential borrowers to speak to a certified housing counselor about the potential pitfalls before taking out the loans.Coach Outlet Online Mr. Bell adds that his trade group strictly monitors the advertising of its roughly 400 members to ensure that it is accurate.Since the financial crisis, the reverse mortgage market has been in flux, dampened by a drop in property values, complaints about the loans and the recent departure of big lenders. Coach Outlet OnlineOriginations backed by the federal government peaked at about 115,000 in 2007 and totaled about 51,000 loans last year.MetLife was the latest major player to exit the market, in April. That followed the departure last year of the two biggest reverse mortgage lenders, Bank of America and Wells Fargo,Coach Outlet which cited falling housing prices and difficulty assessing borrowers’ ability to repay the loans.
Posted by: myjz2012 on Mar 19, 13 | 5:34 pm
If you have dry hair, or just don't want to have dry long hair extensions clip in cheap in the future, then you want to avoid long hair extensions cheap using any hair care products that contain long clip in hair extensions cheap. This is because the alcohol can make your long cheap hair extensions even more dry. This can make your light chocolate brown hair extensions very brittle and easily breakable.
More related news :
Again very sad news from the music world. Chris Sheehan (real name Chris Starling) has lost his long battle with cancer. (...)
Out via Artoffact Records by January 9th is 'Silent DiscoVery', a single which showcases a full 10 unreleased songs created during the 'Madness & Extinction' sessions. (...)
Marilyn Manson has revealed the videoclip for 'Deep Six', a track taken from his forthcoming album 'The Pale Emperor'. (...)
The German band Funker Vogt has issued a statement after the news broke yesterday that Out Of Line is not all too happy that the band appointed Sacha Korn as their new frontman. (...)
The Russian synth-pop act WANT/ed have teamed up with Patrik Hansson, frontman and singer of the Swedish band Vanguard on their latest song 'Let’s get entwined'. (...)
Drama in Deutschland where the Out Of Line label says it's not happy with Funker Vogt's choice to appoint Sacha Korn as their new frontman. (...)