Looking at Metro looks like they have a bunch of new people added to the roster...
Shiv-r
Suicidal Romance
Menschdefekt
Ego Likeness
Looking forward to the shiv-r release
Electro, gothic, noise, darkwave from the Side-Line
Looking at Metro looks like they have a bunch of new people added to the roster...
Shiv-r
Suicidal Romance
Menschdefekt
Ego Likeness
Looking forward to the shiv-r release
I noticed these additions as well, but all it does is make me wonder yet again how the response is for all these new names that get no form of promotion whatsoever other than their CD art being dropped into a splash page featuring 20 other new & upcoming titles. What about all those other new signings they had at the beginning of the year? I have literally heard nothing about any of them.
I'm no longer convinced that Metro is even a label anymore. A well oiled mass manufacturer & distributor of industrial music: yes. A label in the traditional sense that actually develops & promotes new talent: not even close, and it hasn't been for years. Fair enough if that's what works for them and keeps them in business (quantity over quality) but I have to wonder why they're still the wet dream goal for so many industrial bands to get signed to.
to quote my girlfriend: metropolis feel off my radar a while ago.
I don't think those are really "new" names though...Suicidal Romance released on Infacted, Ego Likeness released on Dancing Ferret discs, etc. But yeah it would suck to get on metropolis only to have them do less work than your previous label. i have no idea how metro works though
I've noticed the same thing.....Metro has got rather...meh about promotion it seems.
I am super stoked for the Ego Likeness release though :)
Which labels would you folks say do a good job with promotion? I am just curious.
This scene only knows how to advertise within itself. EBM/Industrial seems to actively sabotage itself when trying to do what advertising truly means. It's a complete waste of money to advertise to people you all ready know will buy the darn thing.
Do you think Microsoft advertised Windows to people who were all ready running it in the early 90s?
I see what you mean. I have so many friends who are blown away when they hear some good VAC of FLA. They have never heard anything like it.
'course when you only listen to corporate radio that's what happens... Still though, it would be nice if the people with money in this scene reached out to a broader audience.
hi everyone,
interresting discussion... To be honest I think that METRO is doing a really good job for us in the US. It´s way better to have a domestic release partner in the US then only a distributor. METRO is doing promotion and we´re quite happy with the results. We´ve just licensed SHIV-R, SUICIDAL ROMANCE, MENSCHDEFEKT to them for the territory North America. And we also licensed them XP8, X Marks the Pedwalk, Herzschlag... We did develope these artists and we think it´s a great exposure to get those names out to you guys in the US. We´re working hard here in europe to establish those names but we can´t be everywhere...
Greets Torben
I honestly don't know how you label folks do it. Promotion is so time intensive and the rewards are very hard to measure. I find it very disheartening.
So instead I focus on doing what I do best and keep sending demos to the labels that do their best.
Musicians know art. Labels know business. It would be nice to know both of course.
"Musicians know art. Labels know business. It would be nice to know both of course."
This makes me think of Bloodline...and what the fuck happened to it?
Also what the fuck happened to some of the AWESOME bands that were on Bloodline that released 1 album and poofed when the label did.
I finished my remix for Menschdefekt a couple weeks ago, and I'm working on a remix for Suicidal Romance now, but I think these remixes will only appear on the Japanese editions of these releases.
What happen to Bloodline?
Ask Torben...if he feels like talking about it.
There are very few people out there who knows the both the music/art end and the label/business end well in this scene. That would again be someone like Torben who has Infacted and Lights of Euphoria or Ben who has Crunch Pod and C/A/T
To Metro's credit they do alot to promote their releases. They try to focus outside of the scene to bring in people and reach other demographics. Frankly most people who have even been into this music for a short time know who Metro is. Also them licensing bands should be nothing new. That is the majority of their catalog. They have developed new talent but in the end they want a return on their investment so therefore it makes more sense to release someone who is already established with a following.
well, what happened to Bloodline is pretty easy:
Dennis (In Strict Confidence) and me were working for Bloodline as A&R and promotion managers. We build up a strong label and signed some really cool bands. At that time the label was running very well. The heads of the label Olaf Wollschläger, Andreas Gräf and Robert Wolf wanted to bring the label up to a commercial level and invested a lot of money in store promotion, videos, advertisement campaigns... which did not really pay off. As addition the labels distributor (Connected Music/PIAS) went out of business and wasn´t able to pay their labels anymore. This was compensated for a few monnths but then the label got into financial problems (logically if the distributor owes you thousands of EURO) and wasn´t able to pay their employes, bands... which came to the end with slowly closing down.
sad but true... many bands left, some simply stopped to continue doing music. Which bands you mean specifically?
@ Man Meat. I totally agree to your post!
I think METRO is in a great position. They watch the european market and license the bands which sound interresting for them and the US market. Surely it´s a business thing BUT i know that the staff at METRO is totally in the music they release and promote so I don´t think it´s a bad thing to count on the A&Ring labels like us do in europe and use it for their own territory.
Yea, metro has always done the scene right, slagging them is ridiculous.
Eh the Metro bashing will never end. They are big fish in a small pond. Everyone that works there are cool people and are supportive of the scene.
Actually I liked Merge alot but I know they just gave it up.
I agree on MERGE, was a damn good album and single they released! Actually there were plans to restart the band but nothing really happened... As far as I know the bandmembers are all involved in other musical activities.
@Torben
"Which bands you mean specifically?"
PLASTIC ASSAULT!!!!!!!
metropolis isn't a label these days, it's a bank... and i think they will acknowledge that
they give you an advance, you sign over your copyrights, and then *you* use *their* money to promote. in this day and age the onus of promotion really falls on the artist, especially if signed to label with 20+ diverse bands
the only thing they do that you can't do is bigger distribution, which is meaningless until you're selling thousands and thousands of records. they can put them on shelves, but they can't make people buy (i'm sure some of you on this forum have had the fun of large returns)
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