@ bubba - It's not a 'popularity contest'. As I said, it's economics on the part of the event organizers. To be quite honest I was surprised to see Alien Sex Fiend quite so high up the billing, and Faderhead so low down. Do you honestly think the legions of casual listeners and trendy cybergoths are going to look at the flyer and go "YELWORC ARE PLAYING!! FUCK YEAH!!"? No of course not. And these people, in spite of not necessarily being passionate enthusiasts, still make up a sizeable proportion of any given festival. You lose those people, more than likely, you lose the festival.
As nice as it would be if we could run this whole scene on meritocracy, unfortunately, money still dictates these matters, and these 'pop' bands like VNV bring in the money. Hence, they get preferential treatment, and until some smart person manages to change the rules of economics, that is never going to change.