Spotify to launch in Russia

Posted on 09/03/14

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Spotify to launch in Russia

It's not official yet, but Spotify will open an office in Russia, Moscow to be precise. Whereas there are some streaming players active on that market (legal and not), you might very well be sure that things will be going in higher gear from now on. For the moment Spotify is actively hiring people for the following positions: Senior Accountant, Label Relations Director and Head of PR.

For labels and artists this will be a very welcome news as the market in Russia is (although less financially interesting) quite a huge one with large followings in the dark electro music scene (and related). Earlier on we already noticed that Spotify had started translating their mobile app in Russian, but with the new job openings for their Moscow office, things are really taking shape.

For the non-believers, our aggregated data from 10 labels from the electro scene show that Spotify is now the number 2 money bringer, at 1/3 of what iTunes is delivering. All the data also show no slow down in the total digital revenue generated, which contradicts claims that streaming is killing the digital sales. On the contrary, it seems to stimulate it even. The scaling of the service with entries in recent new markets clearly has had an impact and you can be sure that the Russian territory will add to that succes.

Tongue in cheek disclaimer: we are not paid by Spotify, we just report based on numbers that we have access to (and which other magazines often don't).

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