Alfa Matrix launches bonus tracks versions of new albums on iTunes at discount price

Posted on 01/05/12

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Alfa Matrix launches bonus tracks versions of new albums on iTunes
After a survey among its customers the Belgian label Alfa Matrix has changed its policy in delivering its albums to iTunes. If you are looking for the label's newest releases you will see that (with the exception of the Mentallo & The Fixer release) all of the new albums appear now in 2 versions: a normal album and a bonus tracks version. The price of these bonus tracks versions is set at mid-price.

Says the label: "We often probe our customers to see what they think of what we do. We want to know what they like and what they don't like in order to adapt where possible. It surfaced that people didn't really find their way in our previous digital release policy when it came to the remix bonus CDs we injected in the download platforms. With this new offer we offer everyone the possibility to order the bonus tracks at a discounted price and in one set together with the album."

These are the releases concerned:

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