MySpace to stop free music streaming - the end is near

Posted on 07/07/10

Buy Industrial Music CDs at Storming The Base (worldwide shipping!)

MySpace to stop free music streaming - the end is near
The free streaming on MySpace may soon be history. According to people close to the News Corp. owned company, MySpace wants to move its MySpace Music section to a paid model. At the moment MySpace is rumoured to be spending $20 million/month (!) on streaming royalties. However sources close to MySpace say that the royalty payments are a lot lower although the service is indeed burning money at a fast pace. Fact is that News Corp. have a huge cash flow problem with the company. The Google search deal is up this month and MySpace sees a $300 million/year in revenue evaporate.

Recent reports say that the site's owner News Corp. is in discussions with Google Inc., Microsoft Corp. and Yahoo Inc. about replacing MySpace's crucial search-advertising partnership with Google. However, it looks like it that MySpace will soon be up for sale instead of being continued by News Corp. Fox Audience Network, which serves most of the ads on MySpace, is up for sale. If Fox Audience Network is sold, it's pretty sure that MySpace will follow the same way.

Add to that that MySpace Music was driving most of the searches that made up the massive page view obligations that MySpace had under the Google Agreement. With free music going away, those page views will go away, too. Meaning a search deal is even less lucrative. Add to that the news that was revealed yesterday by Techcrunch.com which says that visits to MySpace UK have halved in 6 months. In a desperate attempt to get the visit rates up, MySpace UK has been using a strategy of buying up cheap and sometimes unrelated Google keyword ads in order to generate 'dirty' traffic to bump up the publicly accessible comScore stats. And, if that wasn't bad enough, it seems that Facebook.com is the third biggest referrer of traffic to the site. In other words, Facebook is ironically keeping the site alive for the moment.

So bands who still count on MySpace, better start rethinking your strategy, because you'll soon be without a space (pun intended).

Posted by

394800


More related news :

#366: A life lived announce 2 remix albums
#366: A Life Lived release 'Demo 2013' demo
#366: A Life Lived release EP in October, new video 'Exit Saved' out now
#366: A Live Lived plan 2nd album for Janyary 2014
'A Synthesizer for Christmas' animated Hyperbubble video
'Electro Tribute To Oasis' released on Eternal Sunday Records
'Face The Beat Vol. 1' available now... for free !
'Gangnam Style' parody 'Whitby Gothic Style' goes over 230.000 views on YouTube
'Human Centipede' sequel barred from UK distribution for being 'too obscene'
'I Dream of Wires: Hardcore Edition' to hit stores on DVD and Blu-ray in early December

More headlines

Seeming 'Silent discovery' single issued as an 8-track tape

READ MORE | Posted on 12/18/14

Out via Artoffact Records by January 9th is 'Silent DiscoVery', a single which showcases a full 10 unreleased songs created during the 'Madness & Extinction' sessions. (...)

Marilyn Manson announces videoclip for 'Deep Six' + 'The Hell Not Halleluja' tour dates

READ MORE | Posted on 12/18/14

Marilyn Manson has revealed the videoclip for 'Deep Six', a track taken from his forthcoming album 'The Pale Emperor'. (...)

Funker Vogt issues statement regarding yesterday's Out Of Line drama

READ MORE | Posted on 12/17/14

The German band Funker Vogt has issued a statement after the news broke yesterday that Out Of Line is not all too happy that the band appointed Sacha Korn as their new frontman. (...)

New single from Russian act WANT/ed, now with a Swedish singer

READ MORE | Posted on 12/16/14

The Russian synth-pop act WANT/ed have teamed up with Patrik Hansson, frontman and singer of the Swedish band Vanguard on their latest song 'Let’s get entwined'. (...)

Out Of Line not happy with choice for new Funker Vogt singer Sacha Korn

READ MORE | Posted on 12/16/14

Drama in Deutschland where the Out Of Line label says it's not happy with Funker Vogt's choice to appoint Sacha Korn as their new frontman. (...)

Silent Wave debutes single featuring production work by Paul Kendall - interview

READ MORE | Posted on 12/15/14

Sweden keeps feeding the music scene with excellent electronic music, and Silent Wave band members Tildeh Hjelm and Hans Olsson Brookes from Gothenburg are no exception. (...)

SUBSCRIBE TO OUR DAILY NEWSLETTER

Receive our daily newsupdates in your mailbox :

 

Order your Side-Line merchandise

ORDER NOW:
- T-shirts
- Jackets
- Caps
- Bags
- ...

Worldwide shipping
(within 2 days after payment)

MORE INFO


Advertisers

RECOMMENDED MONEY MAKERS

THANKS TO